Marketing
Social media as the winner in the crisis:
Renewable Energy Hamburg’s media work in 2020
Blog, Linkedin, Vimeo, podcasts – the many social media channels of Renewable Energy Hamburg proved themselves to be suitable platforms for maintaining and enhancing the public image of the renewable energy network, despite conferences and other events being called off in the year of crisis, 2020.
2020: Renewable Energy Hamburg celebrates its 10th anniversary
The Renewable Energy Hamburg Cluster Agency proudly celebrated its tenth anniversary in September 2020. Despite the pandemic, the cluster agency managed to organise a small anniversary celebration with 120 guests, including the Hamburg Senator for Economics Michael Westhagemann, as part of the summer festival. The video campaign “10 Jahre EEHH Cluster – Mitglieder erzählen” [Renewable Energy Hamburg 10 years on – members tell their stories], in which time-served members reported on their involvement, was already running on Renewable Energy Hamburg’s website and on social media channels ahead of the event.Anniversary film 10 years Renewable Energy Hamburg cluster
2020 media campaign: blog
Security of supply in times of coronavirus, many promising international markets, offshore trends 2020 – the Renewable Energy Hamburg blog, in particular, enjoyed a significant boost. Thanks to the tremendous dedication and the willingness of many members to be interviewed, Renewable Energy Hamburg managed to expand its broad range of topical issues and provide the renewable energy community with exhaustive information. As part of the 2020 media campaign, several guest authors providedexciting articles, such as Prof. Dr Claudia Kemfert, head of the department of energy, transport and the environment at the German Institute for Economic Research, Dr Simone Peter, President of Bundesverband Erneuerbare Energien e.V. and Dr Julia Verlinden, Alliance 90/The Greens. Individual articles achieved more than 4,000 likes – a top rating!
2020 media campaign: events
Events – a problem child in the year of coronavirus. Hamburg’s Offshore Wind Conference 2020, HOW for short, was held in an alternative short-video format. Renewable Energy Hamburg did, however, physically hold the hydrogen-themed press trip in September with 15 journalists from the industry, visiting Hamburg’s “MySmartLife” project in Bergedorf, Orsted’s real-world laboratory Westküste 100 and the Heide refinery, and exploring Arcelor Mittal’s planned hydrogen-based steel production facility. An impressive response was reflected in trade publications, such as “Energie & Management” and “Tagesspiegel”. A total of 15 journalists submitted entries for the journalist prize – Stefan Hajek, journalist at Wirtschaftswoche, won with “Total unabhängig? Geht doch“, in which he explored whether it was possible to be totally independent. Thanks to a report by the German news agency dpa, the German Renewables Award 2020 enjoyed an excellent overall number of clippings in the online media, such as sueddeutsche.de und welt.de.Press trip 2020
Outlook for 2021: “New Energy from Hamburg” podcast
Taking a risk and trying out something new was more important than ever in 2020. This is how the idea for the new podcast format “New Energy from Hamburg” came about at the end of the year, in which guests from business, politics and science speak about developments in Hamburg and northern Germany with national and European-wide appeal. Sven Utermöhlen, COO RWE Renewables, kicked this off with an interview on hydrogen projects and the political challenges facing energy transition.Listen in to our podcast:
