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(Will be hidden in the published article)Sector coupling press trip
In the name of sector coupling, 15 journalists visited three prominent Hamburg projects with EEHH in late summer as part of a traditional press trip. This began at the Stromnetz Hamburg Innovation Campus, where digital solutions are tested and developed into marketable products. The second stop was the Nexxoil biofuels plant at HAW Hamburg, which processes waste cooking oil. The highlight was the final visit to the Hamburger Energiewerke construction site for the new district heating tunnel.
Three Media Forum meetings
Members of the Media Forum met a total of three times to discuss urgent PR issues. These included the right trade fair presence and the focus of policy communication, for which EEHH always found the right approach. The final forum, in particular, on the topic of ‘Acceptance for the energy transition’, attended by representatives from the Northern German Living Lab, the Offshore Wind Energy Foundation and the Association of Energy Market Innovators (BNE), stimulated intensive discussions. The energy transition cannot succeed without public involvement.
EEHH blog highlights
The EEHH blog has now become the central EEHH communication channel. For example, an interview with Dr Ursula Prall, Managing Director of cruh21, achieved around 4,700 impressions, while the interview with Carina Meyer from the logistics service provider Hoyer Group also gained more than 5,000 impressions. Posts regarding international developments and hydrogen attracted most readers.
‘New energy from Hamburg’ podcast
EEHH members are not only able to express their opinions in writing, but also orally – in the EEHH ‘New Energy from Hamburg’ podcast. Around 30 episodes have now been created with a wide range of partners. In 2023, for example, Felix Fischer, Partner at Chatham Partners and Jan Philipp Schmidbauer, Süddeutsche Zeitung, Winner of the 2023 Media Prize at the German Renewables Awards 2023, were featured, as well as Mike Blicker and Prof Hans Schäfers, CCE4 and Northern German Living Lab. The EEHH podcast attracts around 300 listeners per month.
Growing follower numbers on LinkedIn
The LinkedIn success story continued in 2023. In December, the EEHH corporate page had around 9,750 followers. This was an increase of 2,236 over the course of the year. Around a third of these come from Hamburg, 6% from Berlin and 3% from Munich. The posts received a total of 415,244 organic impressions and 64,170 sponsored impressions.
